Hans‑Martin Heierling is Owner & CEO of Heierling, the world’s oldest ski boot makers, and Co‑Founder of the House of Pioneers. A fourth‑generation steward of Swiss craftsmanship, he has revived heritage ski footwear through future‑forward design, precision engineering, and ecological innovation. Hans oversaw the creation of the Heierling H1 and is pioneering fully recyclable ski boots in collaboration with EMS. With SYNC, he is spearheading a real‑world asset project rooted in his family’s legacy, unveiling a cutting‑edge ski boot at House of Pioneers in Davos 2026. His leadership merges performance, luxury, and sustainability across global design markets.